Every year we receive many questions about how to secure corporate funding for reunions. First, you should realize that there is no magic in scoring corporate funding. It does require research to determine who you’ll contact. Start with corporations where your members work (or have worked) or to which they have some connection. Choose corporations to whom you can justify the request with lots of examples—e.g., their products are favorites of your group and why. Then comes the most essential step: find the member who can write the most compelling letters. Tell companies what you’ll do for them, what they can expect from you for their support. Don’t even be tempted to send copies of your letters; each must be original. Then maybe you’ll get lucky.
Also, don’t overlook that many corporations whose contests and sweepstakes offer family reunions as prizes. In fact, a Reunions magazine reader is the winner of last summer’s American Airlines Family Reunion Sweepstakes. Click on contests and sweepstakes at www.reunionsmag.com for current offerings. Good luck! EW
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